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  • Is TECNO the King of Budget smartphones in Africa? All

    Smartphones are quite diverse but budget-friendly phones that are durable can only be attributed to a few brands such as TECNO, which arguably may be the king of budget-friendly phones in Africa.

    TECNO Mobile is a subsidiary of the
    Transsion Holdings to which the Itel Brand, Oriamo Brand, and Infinix brand are also subsidiaries.

    TECNO, a Hong Kong-based company has redefined the concept of "China" phones in Africa. Before now a majority of these low-end phones gave Africans the ability to become mobile but however, this mobility did not come with efficiency or durability. They were simply phones made for "talking"


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    In the year 2013, during an interview session with howwemadeitinafrica, Arif Chowdhury, the vice president of Transsion Holdings was asked about how TECNO planned to break the market in Africa when it was already said that African was 100% mobile penetrated. With excitement, he said that whereas many countries in Africa were 100% penetrated, there was a need for phone replacements.

    As deduced from that conversation and analysis of the many lovely innovations brought upon by TECNO, we can say that those words have been clearly justified.

    Coming to Africa- TECNO Mobile

    Transsion Holdings began operations in Africa as TECNO and Itel in the year 2007 whilst producing low tech devices meant simply to serve as mobile phones. By Early 2008, TECNO shifted all of its attention to Africa and decided to be the King of budget smartphones in the continent. Our analysis will point out how true this is.

    TECNO launched full-time operations in Early 2008 with a wide array of smartphones build to be completely affordable within the African Market. At first, many Africans were quite suspicious about the new company which we would gladly say was because of the disappointments
    seen with many other mobile phone companies at that time. It was quite a wonder that barely two years within the African continent, TECNO ranked, first three best smartphone brands in Africa (after Samsung and Apple).

    This we deduced came as a result of four main strategic decisions by the Company which simply amounts to giving Africa what they truly want in a smart device.

    Exquisite Cameras made for Africa
    The first feature is the integration of cameras optimized for the African skin. According to Arif Chowdhury, vice president of
    Transsion, TECNO phones have better cameras that adjust perfectly allowing more light for the darker skin making the resulting image, twice more brilliantly beautiful. It is no wonder that the TECNO brand fulfilled this statement through the launching of the "Best Camera Smartphones in Africa" with the launch of Camon CX in 2017.

    Enhanced productivity in a budget delight


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    The second feature is productivity, TECNO mobile phones are made to deliver whatever form of productivity is stated on its packaging material. It was the first mobile tech company within this part of the world to produce a low tech device that ran on Android Marshmallow in 2016 through the creation of TECNO W4. Spectacular creations such as the TECNO Phantom series mirrors the Samsung Galaxy series in terms of features but although we cannot say it delivers all of the Samsung Galaxy flagship features, this series delivers much more than is expected when compared to its pricing structure. The TECNO spark series launched in 2017 is much loved by thousands of Africans not just due to being affordable but because they give more efficiency in terms of performance.

    Considerations for Africa's Electricity challenges
    The third attribute that brought TECNO this far, is the optimization of smartphones to the electricity situation in Africa. Right from the start, one of TECNO's objectives was the creation of smartphones that were not so much as a burden to Africans. Many countries in Africa have so many problems with Electricity supply and therefore mobile phones with more than 3000mAh battery performances are considered a blessing. This objective is fulfilled within every smartphone rolled out by TECNO, many of its flagships are deliver more than 3000mAh of battery performance.

    Initiating the Dual Concept


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    The fourth attribute is the Dual SIM scenario. According to Arif Chowdhury, TECNO's market evaluation before moving to Africa discovered that a majority of Africans had more than one SiM card. This it deduced stemmed from the fact that the continent's tariff plans are outrageously expensive and so to reduce the extra cost, the majority of Africans carried more than one SIM card in their wallets and purses, always prepared to change SIM cards at any time to make their phones calls more affordable.

    With the initiation of the concept of Dual SIM smartphones within the African Tech market, it progressed positively.

    "Made in Africa" for Africans
    The fifth is the most surprising feature. TECNO's brand states that it is in Africa and makes phones for Africans, but more analysis brings to light that it doesn't simply make smartphones for Africans but " creates smartphones for Africans in Africa. In 2012, TECNO was the first brand to make smartphones in Ethiopia and till date is restructuring more manufacturing plants in Nigeria and Kenya.

    When asked the question" Is TECNO the King of budget smartphones in Africa? I can rightly say Yes it is.
    Unarguably TECNO has created smartphones known for:
    • Gorgeous cameras ooptimized for the lovely African chocolate skin
    • Enhanced performance
    • Dual SIM to help Africans fight the Tariff plans challenges
    • Better Battery performances to combat electricity problems
    And even more for Africa
    And yet, all of this is made in an affordable, budget-friendly packed smart devices. TECNO Mobile is, without doubt, all of this and more. By more, I mean first of all, through the creation of customer-friendly platforms
    optimised to answer your smartphone technical problems at any time. You can find satisfactory solutions and on-hand customer service specialists through Carlcare and stay ahead of the latest while interacting with other customers through TECNO Spot.

    Lastly, the creation of the music box,
    Boomplay which gives Africans access to music on the go at a more affordable rate than other music apps is another great delight. Boomplay rivals the likes of Spotify, iTunes, and Google Play in Africa with well over 32 million users.

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    Barely a decade ago, Nokia, Samsung, and even Blackberry dominated the market in Africa, Today Transsion Holdings accounts for more than 50% of the mobile tech market of which TECNO heralds about 20%.

    TECNO is indeed King in this part of the World for a lot of things but largely due to its
    fulfillment of some of Africa's mobile problems.
    Thanks for using Tecno Mobile

  • #2
    That being said, we can safely and conclusively say that TECNO is the king of budget smart phones

    Comment


    • datyorubaboy commented
      Editing a comment
      no doubt about that

    • missslimzy17 commented
      Editing a comment
      very beautiful write up

  • #3
    Brilliantly said, thanks to the writer of the piece of information.

    Comment


    • datyorubaboy commented
      Editing a comment
      very beautiful write up

    • missslimzy17 commented
      Editing a comment
      the writer deserves a medal

  • #4
    Call it 0-100
    Creamtech.com.ng

    IG/TW @dc7official

    Comment


    • #5
      Yes it is...

      Comment


      • datyorubaboy commented
        Editing a comment
        absolutely right

      • missslimzy17 commented
        Editing a comment
        tecno so cheap that everyone can afford it

    • #6
      And yet, they can't even update their phones frequently but keep constantly releasing new phones. New phone out, work nicely at the beginning...few months later performance decrease, errors after errors, "kindly restore phone" same thing. You release a new phone, and the previous are forgotten...destination trash...no damn support anymore. efficiency and durability my a**...nothing different from those China counterfeit phones poping everywhere, at the end...I got good hope for this brand, loved it to be honest...but not anymore...TECNO, never again...so deceived now...pffft...Better go back to Real quality and cheap brands like Huawei, Pocophone, OnePlus.

      Comment


      • #7
        bonjour
        je m'appelle Josué avinou
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        Comment


        • #8
          挺好的

          Comment


          • #9
            Tecno has gained ground already..

            Comment


            • #10
              The answer is yes... Tecno is the king of budget smartphones in Africa

              Comment


              • Tamara99 commented
                Editing a comment
                They obviously are

            • #11
              After all this achievements and even at the stage they find themselves, tecno still has failed in the area of sending upgrades to their phones, rather u will find them realeasing newer products every now and then without having a future plan for it, it's really appalling and discouraging, you guys might think u are still very much in the track of the game but trust me u have lost so many consumers seriously, even as I write this is hopefully going to be my last tecno product to use except they eventually change later in the future. This has been a major complaint on tecno for almost a decade now when u even talk too hard they block you, for how long do u want to go on with this???? Why don't u give listening ears to your customers even while playing out these goals of yours u have stated above??? Tecno u guys really need to change and improve and stop deceiving yourselfs.

              Comment


              • #12
                I have been using tecno smartphones quite for some good time mainly because of their good cameras, affordable prices, and strong batteries. And guest what, Techno is really the King of Budget Smartphones in Africa

                Comment


                • #13
                  Yes but much more needs to be done. <br />
                  It's like tecno is no longer in good terms with light sensor, how come all the w3 family don't have light sensors and display very blur when compared with other minor tecno devices.

                  Comment


                  • #14
                    I use TECNO WX3 but its nice and it works 4 me

                    Comment


                    • #15
                      Undoubtedly so. I think they can be called the king of budget smartphones.

                      Comment


                      • Tamara99 commented
                        Editing a comment
                        Yes they are
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